It was early 2021 and San Antonio college students Johnny and Jason Rinza needed cash. “Dad got sick and we had to find a way to cover the bills. And there were a lot of them,” Johnny Rinza said.
The brothers, who had only ever cooked at home, decided to start a small food trailer, which they could operate around their class schedule. They were looking for dishes guaranteed to sell, and nothing was trendier than birria. For two years, this hearty Mexican stew has dominated Instagram feeds and San Antonio restaurant and food truck menus, and is still going strong.