Austin’s Tequila 512 settles lawsuit with Kendall Jenner’s 818 Tequila

Kendall Jenner's 818 Tequila will have to make changes to its bottle after settling its suit.

Kendall Jenner’s 818 Tequila will have to make changes to its bottle after settling its suit.

John Lamparski/Getty Images for NYCWFF

The battle of the zip codes is over. 818 Tequila, the celebrity liquor brand owned by Kendall Jenner, settled its lawsuit with Tequila 512 last week.

On November 10, TMZ reported that 818 Tequila, sued by Austin brand Tequila 512 in February of this year for similarities in naming and color schemes, alleging that the marketing surrounding Jenner’s liquor was intentionally done to confuse consumers. Kendall’s half-sister Kim Kardashian was even named in the suit, after her app, “Kim Kardashian: Hollywood,” appeared to depict the celebrity confusingly holding a bottle of Tequila 512 in a promotion for 818 Tequila.

Nick Matzorkis, CEO of 512 Tequila, told TMZ last week: “Tequila 512’s lawsuit against 818 Tequila has been resolved. The parties have agreed that they will each have the right to use their existing names and they will both make changes to their labels to clarify that they are not related to each other. Tequila 512 has dismissed its case.”

Tequila 512 was founded in 2012, with 818 Tequila following in 2021. One change that Tequila 512 will make to its label will be to add the line “Est. 2012.” Jenner’s brand has not yet stated what changes it will make to the 818 Tequila label.

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