De Beers Jewellers opens pop-up boutique on Greenwich Ave. – mySA

GREENWICH — Jewelry brand De Beers Jewellers has a new pop-up retail boutique on Greenwich Avenue, just in time for the holidays.

With a partnership with Betteridge Jewelers (part of The Watches of Switzerland Group), a Greenwich jewelry and watch retailer, the pop-up will feature a range of De Beers natural diamond jewelry collection, high jewelry and decor throughout the 1,200-square-foot space, according to the news release. 

“We are delighted to have Betteridge and The Watches of Switzerland Group as our partner for the first De Beers Jewellers pop-up in North America,” President of De Beers North America Charley Stanley said in a statement. “Their rich history working with international luxury jewelry and watch brands and sophisticated clientele that understand the exceptional quality, unmatched rarity and exquisite design that De Beers offers make this an ideal union.”

Established in 1888, De Beers is the “only global diamond luxury brand that starts at source, according to the company’s website. De Beers is sold in five other locations in the United States, one in Texas, two in Florida, two in New York and one in California.

“We hope to grow our partnership and offer De Beers Jewellers collections and high jewelry in Watches of Switzerland luxury retail locations in other Unites States markets,”  Stanley said.

The pop-up boutique officially opened Wednesday and Betteridge Jewelers marked the occasion with a cocktail party. Guests like CEO of De Beers Jewellers, Céline Assimon, actress and lifestyle expert, Eva Amurri and popular Connecticut based influencer, Mackenzie Horan Beuttenmuller, were at the event.

The pop-up boutique will operate through January at 243 Greenwich Ave.

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