H-E-B adds another store in its continued Dallas-Fort Worth growth

The grocery store giant broke ground Fort Worth store this week.

Photo of Steven Santana

H-E-B broke ground on another Dallas-Fort Worth store.

H-E-B broke ground on another Dallas-Fort Worth store.

Courtesy of H-E-B

Not long after the opening of its first two Dallas-Fort Worth-area stores in Frisco and Plano, both having huge lines outside its doors, San Antonio-based H-E-B set its sights on yet another store north of DFW. H-E-B broke ground on Wednesday, November 17, on a 117,000-square-foot store just north of Fort Worth, according to a news release. 

The store at 3451 Heritage Trace Pkwy. will be part of a master-planned community north of Fort Worth called Alliance, continuing the grocery store giant’s expansion efforts into the DFW area. H-E-B says that it plans to open the store sometime in the spring of 2024. It will join another Tarrant County location announced this year in Mansfield

H-E-B executives and community members showed up to turn dirt on a new store this Wednesday. 

H-E-B executives and community members showed up to turn dirt on a new store this Wednesday. 

Courtesy of H-E-B

The Alliance H-E-B will feature many True Texas BBQ with a drive-thru, H-E-B Curbside and Home Delivery, an H-E-B Pharmacy, and the company’s newest section called Texas Backyard, which features Texas inspired outdoor essentials and furniture. The store will also have an H-E-B Wellness Primary Care clinic.

“We’re excited to become neighbors in this dynamic and growing area of Tarrant County, a community we’ve served and been a part of for more than 20 years with our Central Market stores,” said Juan-Carlos Rück, H-E-B executive vice president of the northwest food and drug division, in the news release.

The Alliance H-E-B will join planned stores in McKinney and Allen, which are currently under construction. 

Correction: This story has removed “Gainesville” from the story to reflect the correct location of Alliance and the store. Alliance is just north of Fort Worth but far south from Gainesville. 

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