H-E-B launches first-ever Brand Shop for superfans at its Kerrville store

Superfans get ready. Your H-E-B brand products are now available in Kerrville. 

Superfans get ready. Your H-E-B brand products are now available in Kerrville. 

Courtesy of H-E-B

Do you love H-E-B? Like really love H-E-B? The San Antonio-based grocery store giant has launched a new H-E-B Brand Shop in the birth town of the company. Now the company is letting you wear H-E-B on its 117th anniversary by visiting its Kerrville store where the first brand shop has been launched, according to a news release.

The H-E-B store launched its first Brand Shop on Wednesday, November 16, where customers can find H-E-B brand-centric gear like T-shirts, socks, baby clothes, hats, coffee mugs, shoes, and stickers. Yes. They have H-E-B brand shoes that resemble a pair of Converse sneakers. They even have a drink koozie with a H-E-B Bakery tortilla skin. 

The shop has nearly 60 different items that celebrate H-E-B. 

We want that koozie. And yes, there are H-E-B socks to go along with the shoes.

We want that koozie. And yes, there are H-E-B socks to go along with the shoes.

Courtesy of H-E-B

Kerrville is the only store to have an H-E-B Brand Shop because its where the company was founded in 1905, but San Antonio superfans can expect the brand shop to pop up in other stores across starting early next year. H-E-B has always been somewhat of a cultural icon in San Antonio and most of Central and South Texas — soon to be North Texas

“At H-E-B, we’re always looking for ways to offer our loyal customers exclusive, quality products, and with H-E-B Brand Shop we’re excited to give our superfans opportunities to celebrate and showoff their passion for all things H-E-B,” said Sabina Israelian-Garcia, H-E-B Group vice president of general merchandise, drug store and beauty in the news release.

Original News Source Link