H-E-B welcomes long lines at grand opening of first Frisco store

H-E-B marked its first entry into the Dallas-Fort Worth metroplex with long lines of people waiting for the doors to open to Frisco’s first store early Wednesday morning, September 21. Videos from local reporters on the scene showed long lines of people forming outside the door before H-E-B opened at 6 a.m.

The videos and photos show the line extending past the front of the 118,000-square-foot store and into the parking lot. H-E-B has been in the area in the form of six Central Market locations that have been serving DFW shoppers for more than two decades, according to a news release from H-E-B.

Some of the first customers raise a fist as they enter the store.

Some of the first customers raise a fist as they enter the store.

Courtesy of H-E-B

“Opening our flagship H-E-B format in the DFW area has been an aspirational goal of ours for many years, and the company has a long-term commitment to serve a broad range of customers and communities across North Texas,” said Stephen Butt, president of the Central Market division, and H-E-B Board Member, in the news release.

The store at 4800 Main St., Frisco, TX 75033, features most of usual H-E-B features like a deli, meat, frozen section, bakery, and florist as well as its barbecue restaurant True Texas BBQ.

The Frisco H-E-B aisles have the signature look. 

The Frisco H-E-B aisles have the signature look. 

Courtesy of H-E-B

The Frisco H-E-B will also have the new Home by H-E-B department featuring furniture, woven textiles, and accent pieces from the Haven + Key and Texas Proud collections. 

The store employs 750 people with 85% employed locally. H-E-B has four other stores they have broken ground on that are set to open. 

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