H-E-B’s first Frisco store sees long lines around building – San Antonio Express-News

The hype for H-E-B’s debut in the Dallas suburbs has led to long lines wrapped around the new store. 

The San Antonio-based grocery chain opened its first Frisco store on Wednesday. By 6 a.m., people were in a line that stretched around the new 118,000-square-foot store on Main Street and Legacy Drive, according to FOX 4, a Dallas-area TV station.

“I knew there was going to be a crowd, but this is totally insane,” Jeffery Walser, a former H-E-B employee who now lives in North Texas, told the television station. 

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H-E-B has only a handful of stores in North Texas in Johnson and Ellis counties. The Frisco store is the first in the Dallas-Fort Worth Metroplex. H-E-B plans to open new locations in Plano, McKinney and Allen. 

On Tuesday, anticipating large crowds of people at the new grocery store, the Frisco Police Department tweeted a suggested traffic route for the opening.

“Plan your route, bring along some patience, and be kind to the motorists around you,” Frisco Police said on Twitter. “It’s safe to say there are more than a few folks that have been waiting for their doors to open.”

H-E-B began construction on the Frisco store in June 2021.

The new store includes a pharmacy and a True Texas BBQ restaurant, which was called the best chain barbecue in the state by Texas Monthly. 


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