Get into the holiday spirit with these free, family-friendly activities starting this weekend! 🎄☃️🎅
SAN ANTONIO — The Alamo is bringing the holiday cheer to downtown San Antonio with four straight Saturdays of festive fun, kicking off this weekend as part of the annual “Christmas At The Alamo” celebration.
These family-friendly events are free and open to the public, thanks to a partnership between the Alamo and Old Town Trolley Tours.
Throughout the season, visitors can also stop inside the Alamo Gift Shop during regular business hours to shop for unique holiday keepsakes. Featured items include the collector’s edition Christopher Radko Alamo Christmas Tree Ornament, the Official 2025 Alamo Christmas Ornament, and Bella the Alamo Cat’s Christmas Ornament. Proceeds from Gift Shop sales help support preservation of the historic site and improvements to the visitor experience.
Here’s a look at this year’s full lineup:
🎄 Christmas in the Plaza
Saturday, Nov. 29 | 6–8 p.m.
Spend the evening in Alamo Plaza as the historic grounds light up for the season, complete with the beloved Alamo Christmas tree standing tall in front of the Alamo Church. The after-hours celebration sets the tone for the weeks of festive fun ahead.
🤠 Cowboy Santa Visits The Alamo
Saturday, Dec. 6 | 10 a.m.–2 p.m.
Cowboy Santa and Mrs. Claus are back! Families can enjoy complimentary photo opportunities with the holiday duo on Alamo Plaza, all framed by the stunning backdrop of the Alamo Church.
🕯️ Christmas At The Alamo
Saturday, Dec. 13 | 10 a.m.–2 p.m.
Travel back in time and experience the season as early settlers might have on the Texas frontier. This hands-on event includes period crafts, living history demonstrations, and live music, offering an immersive celebration of 19th-century holiday traditions.
🎬 Holiday Movies in the Park
Saturday, Dec. 20 | 6–9 p.m.
Round out the holiday series with a free double-feature movie night at Plaza de Valero, in front of the historic Menger Hotel. Bring a blanket or lawn chair and enjoy two seasonal favorites on the big screen: “Elf” and “The Muppet Christmas Carol.”
If you are looking for family-friendly activities to help get you into the holiday spirit, the Alamo’s monthlong celebration offers something for all ages — and all without spending a dime.