Blue Bell is launching PRO, a new high-protein ice cream line with five flavors, zero added sugar, and major buzz online.
BRENHAM, Texas — A new product announcement from Blue Bell Ice Cream is already generating major buzz online.
In a post shared on social media, Blue Bell announced it is launching Blue Bell PRO, a new line of high-protein frozen dairy dessert pints.
“𝘾𝙤𝙢𝙞𝙣𝙜 𝙎𝙤𝙤𝙣! It’s more than just protein — it’s Blue Bell PRO. Introducing NEW high-protein pints in five delicious flavors: Chocolate, Coffee, Salted Caramel, Strawberry, and Vanilla.”
According to the company, each pint will feature:
- 33–35 grams of protein per pint
- 0 grams of added sugar
- Low fat
- Gluten-free
Blue Bell has not announced an exact release date, but the post signals the new line is coming soon.
Fans react with excitement
The announcement quickly drew hundreds of reactions, with many fans celebrating the idea of a protein-forward Blue Bell product.
One user wrote, “STOP IT RIGHT NOW!!! Dream come true 😂 Favor request for it- The Cookie Two Step!😍”
Another commented, “Well this is one of the best things I’ve ever heard! 💪🏽”
Others kept it short and enthusiastic, posting reactions like “omg!!!!!!”, “Woooah!!”, and “Game changer! 💪🏻💪🏻”
Several fans also asked for more details, including nutrition specifics and availability.
One commenter asked, “How much carbs?”
Blue Bell responded directly, writing:
“Hi! Our new line will have 25–27 grams per serving.”
Another fan asked, “Please tell me these will come to Puerto Rico!”
The company has not yet responded publicly to questions about distribution beyond its existing markets.
What we know so far
Based on the announcement and follow-up replies, Blue Bell PRO will launch with five flavors:
- Chocolate
- Coffee
- Salted Caramel
- Strawberry
- Vanilla
The company has not shared pricing, store availability, or a specific launch timeline.