“Jorge was not only an inspirational figure in our family of restaurants but also a cherished mentor to many,” the family said in a statement.
SAN ANTONIO — Jorge Cortez, of La Familia Cortez, died Monday at the age of 81, his family said in a statement.
Cortez’s parents, Cruz and Pedro Cortez, founded downtown’s beloved Mi Tierra restaurant as well as the La Familia Cortez Restaurants group in 1941, according to their website. Those establishments also include Mariachi Bar, La Margarita, Pico De Gallo and Mi Familia at the Rim.
Known by locals for his signature red apron and white hat, Jorge designed the murals of Mi Tierra and was also the inventor of sizzling fajitas, the family said.
“His love of art and cultura extended beyond our family business and he played an instrumental role in the creation of San Antonio’s Zona Cultural, a legacy formally established by city ordinance,” the statement read.
Cortez received a lifetime achievement award by the City of San Antonio in 2015 for helping revitalize Market Square by designing murals for the area.
The family’s full statement reads:
I”t is with profound sadness and a heavy heart that Jorge’s children—Pete, Deborah, Christina, Paloma, Cariño, Alexandra, and Sol Jorge—announce the passing of our beloved father. Jorge departed this life on November 11, surrounded by his loving family, including his children, many grandchildren, great-grandchildren and the mothers of his children, Barbara and Rosa.
“Jorge was not only an inspirational figure in our family of restaurants but also a cherished mentor to many. His dedication to hospitality went beyond serving our guests; he was devoted to uplifting team members across every level of the organization, welcoming all as part of his extended family. His support and guidance shaped countless careers, and his unique leadership style—anchored in faith and vision—set the standard for what it means to lead with heart. Jorge was a deeply spiritual man, and his profound faith guided his every step.
“An artist at heart, Jorge’s vision for our restaurants brought them to life, from the murals of Mi Tierra to every thoughtfully selected detail that honors our Mexican heritage. He was also the inventor of sizzling fajitas, which enhanced the sensory experience for diners, and created what is now a staple of Tex-Mex cuisine.
“Easily recognized in his signature red apron, white hat, guayabera, and slacks, Jorge was an icon in the city, embodying the spirit of San Antonio’s Latino heritage. His love of art and cultura extended beyond our family business, and he played an instrumental role in the creation of San Antonio’s Zona Cultural, a legacy formally established by City Ordinance. Through this, he championed the cultural assets of our beloved city, envisioning a seamless connection from Main Plaza to El Mercado, joining the Riverwalk to the heart of San Antonio’s heritage. Milam Park was especially dear to him, where he envisioned a communal space where families could gather and celebrate the city’s vibrant culture. As a patron of the arts, Jorge also championed his dear friend Jesse Treviño’s renowned mural at Christus Santa Rosa Hospital, a powerful symbol of hope and healing that embodies the beauty and strength of our community.
“His legacy is woven into the fabric of La Familia Cortez and serves as an inspiration to all of us committed to preserving the traditions and community he championed. Like his father before him, Jorge had a deep love for his Mexican American heritage and recently achieved a personal dream, becoming a proud Mexican citizen. His devotion to San Antonio’s Latino cultura and his dedication to not only preserving it, but promoting it have left an indelible mark on both our business and our city.
“Please join us in extending our deepest condolences to the Cortez family during this difficult time. We will share further details on memorial arrangements in the coming days. May Jorge’s spirit continue to guide us in all that we do.”