Keldon Johnson was named to an executive position with Qiaodan Sports.
SAN ANTONIO — San Antonio Spurs‘ Keldon Johnson has been named the “Chief Creative Officer” of Chinese company Qiaodan Sports, according to a report via Nick DePaula.
In addition, the Spurs forward inked a multi-year, multi-million dollar extension with QD Sports.
In case you didn’t know, Johnson signed a sneaker deal with Qiaodan in 2021, and as their brand ambassador, he makes summer trips to China to promote the brand and mingle with fans.
“It’s great! Great time each and every year that I go out there. Amazing turnouts, and I enjoy it,” Johnson said. “It’s amazing. I love going over there. I love seeing my fans.”
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Since joining QD Sports, the company has debuted an extensive line of Johnson signature sneakers, including some in the Spurs’ Fiesta colors, and has also launched a clothing line.
There are even sneakers inspired by his favorite racing car, featuring a blue colorway with white side stripes and his initials on the tongue.
This is a big sign of how much QD Sports values Johnson and a moment for his off-the-court life as he ventures into the business side of the company.