Customers on SNAP, WIC, Veterans and Survivors Pension Benefit and others are eligible for the program.
TOLEDO, Ohio — Kroger launched on Monday a new program to provide a discount on fruits and vegetables, as well as half-off of its membership, to customers receiving various forms of government assistance.
According to a press release from Kroger, customers who receive SNAP, WIC, Medicaid, National School Lunch Program and Veterans and Survivors Pension Benefit assistance will be eligible for its Verified Savings Program. Through this, customers will receive 20% off fruits and vegetables.
To participate in the program, customers will need to sign up online using SheerID. Verification is good for five months, and customers will need to reconfirm eligibility to remain enrolled, Kroger said. Once signed up, the discounts on fruits and vegetables will be available through a Kroger digital account.
According to their websites, the program is valid across most of the Kroger family of stores including Baker’s, City Market, Dillons, Fred Meyer, Fry’s Food Stores, Gerbes Super Markets, Jay C Food Stores, King Soopers, Mariano’s, Metro Market, Pay Less Super Markets, Pick ‘n Save, QFC, Ralph’s, and Smith’s.
A Kroger spokesperson said the purpose of this program is to expand access to healthy foods.
“Making fresh food more affordable and equipping more customers with free grocery delivery is an incredible step in expanding food access,” said Mark Bruce, Head of Communications and Public Affairs for Kroger’s Columbus Division, in a press release. “With the launch of the Verified Savings program, we are thrilled to make fruits and vegetables more affordable and eliminate one more barrier to food security in our mission to end hunger.”
Participants in this program will also receive half-off the Boost by Kroger Plus membership. Boost by Kroger Plus offers certain benefits, including unlimited free delivery on orders of $35 ore more, additional fuel points, streaming service and other member exclusive options. The cost of the essential level membership at the reduced rate is $34.50 per year or $4.50 per month.