Olympics recruits Budweiser’s AB InBev as its first-ever global beer sponsor
The Olympic body has never signed a beer or alcohol brand for its global event, which is widely viewed as the pinnacle of athletic achievement. LONDON, UK — The International Olympic Committee has signed Anheuser-Busch InBev as the first beer brand in the 40-year history of its sponsorship program, which earns billions of dollars for … Read more