San Antonio’s Day of the Dead River Parade set a record with 15,266 tickets sold, a 19% rise from last year, drawing about 35,100 attendees.
SAN ANTONIO — San Antonio’s Día de los Muertos weekend was one for the history books, as a sea of marigolds, music and memory lit up the River Walk for what officials call the biggest Day of the Dead River Parade ever.
Visit San Antonio said the 2025 parade on Oct. 24, drew 15,266 ticket sales, which is a 19% jump from last year and the highest in the parade’s history. In total, about 35,100 people lined the River Walk to watch the colorful barges drift by in celebration of life and remembrance.
“The Day of the Dead River Parade continues to showcase San Antonio’s deep cultural roots and its power to unite locals and visitors alike,” said Mario Bass, President & CEO of Visit San Antonio. “Each year, we see more people drawn to this one-of-a-kind celebration that honors life, memory and community.”
More than 20 decorated barges participated in the event, featuring traditional ofrendas and calaveras to modern tributes of art, music and family. The river parade is just one of more than two dozen Día de los Muertos events held across the Alamo City.
Organizers have already opened ticket sales for the 2026 parade due to high demand. More information can be found here.