A roller coaster at Six Flags Fiesta Texas in San Antonio.
Xinhua News Agency/Xinhua News Agency/Getty Images
If you’ve been to any of the Six Flags parks in the past three months, including San Antonio’s very own Fiesta Texas, you might have noticed that your dishing out a little more cash. The Arlington-based theme park company confirmed in a financial report Monday that people are spending more money at all 27 of its parks this year despite a fall in attendance.
Six Flags says in the report that visitors are spending about $81 per trip this year, which is up 7% percent from 2022 when guests were spending $75 per trip to its parks. In-park spending includes the cost of membership passes, park admissions, food and merchandise. While attendance has fallen by 5% over the past three months, Six Flags says in the report that the in-park spending revenue made up for that loss.
Admissions makes up the majority of the increase with revenue jumping 10% from April 2022. The theme park company says in the report that cost of products within its parks is up 3% this year because the drop in attendance led to a decrease in sales.
Six Flags Fiesta Texas has been adding to its attractions over the past two years like its new Dr. Diabolical’s Cliffhanger roller coaster with a 95-degree drop and a new water park called Hurricane Harbor. The park is also added a “state-of-the-art” e-sports gaming campus this year.
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