Spurs announce partnership with Shiner; Spurs & San Antonio Stock Show & Rodeo join to promote Project Marvel

The San Antonio Spurs partner with Shiner Texas Spirits to open a branded bar in Frost Club.

SAN ANTONIO — The San Antonio Spurs announced a new partnership with Shiner ‘Shine, a full-bodied moonshine produced by Shiner Texas Spirits in Shiner, Texas. The partnership will include a new branded bar in the Frost Club, specialty craft cocktails, and additional assets.

The Shiner ‘Shine Bar is set to open by early 2026 in the Frost Club and will be open for all Spurs home games and arena events upon completion. 

Cocktails will incorporate local San Antonio and Spurs team spirit, like Cherry Lime ‘Shine, Riverwalk Mule, and the Coyote Kick. Beginning this fall, specialty Shiner ‘Shine cocktails will become part of Frost Bank Center’s monthly, arena-wide Feature Cocktail rotation, which will include unique beverages such as the Shiner Cinnamon ‘Shine, infused with real cinnamon sticks for a blend of warm spice and sweetness.

“Both Shiner and the Spurs are beloved Texas institutions, and we’re proud to partner with such a great organization,” Nick Weiland, Shiner Marketing Director said in a release.  “With this new partnership we’re going to bring a completely unique experience to Frost Bank Center, with the Shiner ‘Shine bar serving a range of cocktails featuring our Texas spin on a beloved spirit.”

SPURS & SA STOCK SHOW & RODEO TEAM UP FOR PROJECT MARVEL

Volunteers from the Spurs and the San Antonio Stock Show & Rodeo joined more than 40 “Neighbors Together” events across San Antonio. The events included each of the four County Commissioner precincts and the 10 City Council districts.

Volunteers connected with residents, answering questions and sharing information about Propositions A & B (Project Marvel), the visitor-funded measures that will strengthen both the East Side and downtown while keeping San Antonio families protected from new taxes.

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