The team announced in 2021 that it would seek a new naming rights sponsor after AT&T decided not to continue with its Spurs deal.
SAN ANTONIO — Spurs Sports & Entertainment has scheduled a news conference Thursday to “make a major partnership announcement,” the team said Wednesday.
The team was widely reported to be announcing a new naming rights deal for the building currently known as the AT&T Center.
The announcement was planned for 11 a.m. on Thursday and is streaming on this page at KENS5.com.
The team said that Peter J. Holt, managing partner, and RC Buford, CEO for Spurs Sports & Entertainment, would attend, along with “special VIP guests.”
The team announced in November 2021 that it would seek a new naming rights sponsor after AT&T decided not to continue with its Spurs deal. The arena was known as the SBC Center when it opened in 2002.
The arena has been the Spurs’ home for four of its five championship seasons, along with serving as the backdrop for many notable events and concerts. It is also home to the San Antonio Stock Show and Rodeo each year.
In 2015, the building got a $110 million makeover, with renovations that included new seating, a new Fan Zone, expanded concourses, LED signage and technology upgrades throughout the entire building.
“We are grateful to AT&T for their commitment to our organization and community over the last two decades,” Brandon Gayle, chief operating officer for SS&E, said in 2021. “Our next arena naming rights partner will have a unique opportunity to reach and engage one of the most passionate and diverse fan bases in all of professional sports. We look forward to working with Legends to welcome a new partner that helps us deliver on our purpose of creating moments that excite, memories that endure and connections that strengthen our community.”
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