The Spurs organization is reenergizing its French fanbase with activations, a watch party and a chance to win a trip to the Alamo City.
SAN ANTONIO — The San Antonio Spurs are returning to Paris to celebrate the team with fans across the Atlantic Ocean.
Sort of.
While the team itself won’t be traveling to France to play in regular-season action like last year, the organization announced it will return this month to host “Spurs Week Paris,” a special weeklong activation across the city offering a personal fan experience for their overseas supporters.
Set to unfold Feb. 26 to March 1, Spurs Week Paris will consist of community impact programming, exclusive retail and fan engagement opportunities, and more activations designed to enhance the cross-cultural exchange between Texas and France, as part of the organization’s long-term commitment to growing the game of basketball globally.
“Spurs Week Paris was thoughtfully designed with French Spurs fans in mind, building upon the decades-long relationships the team has established in France and throughout Europe,” RC Buford, CEO of Spurs Sports & Entertainment (SS&E), said in a release. “Our longstanding international history has given us the privilege of connecting with fans worldwide, and we’re honored to be embraced and welcomed by communities across the globe.”
The players will not be attending, but that does not mean there won’t be fun for fans of the Silver & Black in Paris.
From exclusive pop-up shops and basketball clinics in Le Chesnay (Victor Wembanyama’s home city) to a Spurs-Knicks watch party (to RSVP to receive the official event invitation, visit Spurs.com/Paris), there will be plenty of Spurs celebrations.
See below for a complete rundown of events:
“Celebrating Spurs Week in Paris—Ledger’s home—is a defining milestone for our partnership,” says Ariel Wengroff, EVP of Communications and Marketing at Ledger, in a release. “Since becoming the official jersey patch partner, we’ve focused on creating a deep, cultural bridge between the Spurs and our community. Rejuvenating the court in Nanterre, where Victor Wembanyama’s story began, is the ultimate expression of that bond. We aren’t just putting our name on a jersey; we’re investing in the roots of French basketball and securing a legacy for the next generation of players, both on the court and in the digital world.”
French fans can see the full Spurs Week Paris event calendar with location details as they become available by visiting Spurs.com/Paris and following Les Spurs on Instagram and Facebook.