The Jack Daniel’s Tennessee Whiskey Barrel Tree will be at the Frost Bank Center throughout the holiday season.
SAN ANTONIO — Spurs Sports & Entertainment announced that Brian Colbert has joined the organization as senior vice president of global partnerships to help advance the organization’s efforts to build community, champion our values and drive the future of our business through purpose-built partnerships.
He will oversee alignment of SS&E’s global partnerships strategy across all franchises and key markets, developing innovative, relevant partnership platforms in community engagement, digital media, custom activations, and more.
“Brian is a dynamic leader with an impressive background across the sports, technology, and entertainment fields, demonstrating his ability to lead his teams to achieve success, no matter the product or audience,” said Miceli in a release. “His visionary spirit will inspire and drive us in our ongoing work building innovative, engaging and fan centered brand collaborations, and we look forward to learning from his expertise to amplify our existing strategy to deliver award-winning, purpose-built partnerships.”
JACK DANIEL’S WHISKEY BARREL TREE AT FROST BANK CENTER
The Spurs announced the unveiling of a Jack Daniel’s Tennessee Whiskey Barrel Tree at Frost Bank Center. One of only 13 whiskey barrel trees of its kind in the country, this festive display will remain in the outdoor ULTRA Club for the entire holiday season, through the Spurs’ Wednesday, Jan. 7 game.
Spurs fans can purchase barrels from the tree online now, with 100% of proceeds going to Operation Ride Home. Operation Ride Home is a program that supports junior-enlisted service members and their families in helping them travel from their bases of service to see their loved ones.