Did the Super Bowl logo hint at next month’s matchup a long time ago? Some people think so.
ORCHARD PARK, N.Y. — Was it destiny all along for the Bills or Chiefs to play the Eagles in next month’s Super Bowl?
Some people think so. They believe the Super Bowl participants are predetermined, based on the game’s annual logo.
The gist of the theory is this: the colors used in the logo offer clues to which teams will be in the game. For a long time, the NFL used a classic silver logo showcasing the Lombardi Trophy, but that’s no longer the case with a logo that’s revealed typically a year in advance.
Three years ago, a more colorful logo was used, featuring red, orange, and yellow to signify the game being played in the Los Angeles area. The L.A. Rams (yellow) beat the Cincinnati Bengals (orange) in that Super Bowl.
Two years ago, a red-and-green logo went with desert tones for a game played in the Phoenix area. The Kansas City Chiefs (red) beat the Philadelphia Eagles (green) to win that Super Bowl.
Last year, the Super Bowl logo for Las Vegas primarily used red and purple, in a year where the San Francisco 49ers (red) and the Baltimore Ravens (purple) were considered the league’s best teams for much of the season. The Ravens lost, but conspiracy theorists said the streak continued, citing that “Lavender Haze” singer Taylor Swift was connected to the Chiefs through her boyfriend, tight end Travis Kelce.
Now comes New Orleans, with a predominantly red and green logo.
The red works for the AFC, where the Chiefs beat the Bills 32-29 to advance.
The green works in the NFC, where the Philadelphia Eagles beat the Washington Commanders 55-23.
The Super Bowl matchup ensures that the Super Bowl logo conspiracy theory will be revisited a year from now.