The “honorary coach” title is part of a new volunteer role set to celebrate and support America’s athletes off the field of play.
MILANO, Metropolitan City of Milan — Snoop Dogg has joined the “team behind the team” ahead of the 2026 Winter Games by becoming the first ever Team USA “honorary coach.”
The title is part of a volunteer role celebrating and supporting America’s athletes off the field of play, according to the United States Olympic & Paralympic Committee.
“Known for his passion for community, mentorship and elevating young people, Snoop will lend his signature humor and heart to help motivate Team USA athletes on their road to the Olympic and Paralympic Winter Games Milano Cortina 2026 and beyond,” USOPC said in a press release.
During the 2024 Summer Games, he was a special correspondent for NBC’s Olympic coverage. He said ever since then that he’s been inspired to do more.
“I was instantly welcomed into the USOPC family. I felt the energy, the pride, and the love of sport that makes this team special,” he wrote on LinkedIn. “It had me hooked from day one.”
Snoop also dabbles in other sports and created the Snoop Youth Football League, which has hosted more than 15,000 young athletes and taught them teamwork, sportsmanship, discipline and self-respect, according to the nonprofit’s website.
“He’s long championed the idea that preparing for greatness isn’t just about performance — it’s about mindset, mentorship, and having the right support system,” USOPC said in a press release. “His new role will help shine a light on the resources athletes need as they step into the global spotlight, navigate pressure and uncertainty, and plan for life after elite sport.”
Snoop said his first project is shining a light on the Team USA Fund, which helps support sport performance services, elite-level coaching, Olympic & Paralympic Training Centers and international competitions, according to the Olympics.
“Team USA athletes are the real stars — I’m just here to cheer, uplift and maybe drop a little wisdom from the sidelines,” said Snoop. “This team represents the best of what sport can be: talent, heart and hustle. If I can bring a little more love and motivation to that, that’s a win for me.”
Snoop and Team USA are also releasing a new collection in December, with a portion of proceeds from Fanatics going to Team USA.
