Why do Cowboys fans sprint into AT&T Stadium before every game?

When AT&T Stadium doors opened Sunday, Cowboys fans came running in — like they do every week.

DALLAS — Whether the Cowboys are good, bad, or somewhere in between (like, say, 6-6-1), one thing is for certain: When the doors at AT&T Stadium open about two and a half hours before kickoff, fans will come running. 

Quite literally. 

Or maybe stampeding is a better description.

Here was WFAA’s Mike Leslie’s viewpoint on the AT&T Stadium concourse Sunday around 5 p.m. when the doors opened. We’re going to take Mike’s posting of this video as confirmation he didn’t get run over.

This is an every-game occurrence, and usually it’s not just Cowboys fans either — the numerous visiting fans who make a point to visit AT&T Stadium are among the masses as well. Sure, they might be ready to get out of the cold, but, today aside, it’s usually not chilly outside that stadium.

There’s a more practical reason for the rush of fans: Standing room-only tickets.

Since AT&T Stadium opened in 2009, the (by far) most affordable way to get a ticket has been to buy a ticket without actually buying a seat. The stadium opens up giant plaza areas in each endzone for standing room-only ticketholders, and the tickets usually run around $30-$50 (yes, fans will happily pay $50 to not have a seat). The only catch, of course, is that you’ll need to wedge your way through a crowd to get a good vantage point of the field.

So, when the doors open, all those fans with standing room-only tickets rush to the plaza areas to stake their claim. And that’s what happened again Sunday ahead of the Cowboys’ 7:20 p.m. game against the Vikings.

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