Thousands gathered in Southtown to witness the King William Fair’s parade, which was flavored with a “bake-off” theme for 2026.
SAN ANTONIO — When it comes to Fiesta parades, Battle of Flowers and Fiesta Flambeau may be the headliners, but King William Fair’s street parade is no mere sibling.
Thousands congregated in Southtown on Saturday morning to watch the kickoff to a parade, anchored early on with appearances by local leaders—Mayor Gina Ortiz Jones and Bexar County Judge Peter Sakai among them, waving and tossing out medals.
If any visitors didn’t know what the theme of this year’s parade, they found out soon enough: The Great Fiesta Bake-Off, “a delicious celebration of creativity, community, and culture.”
Neighborhood-friendly floats boasted huge cakes (not edible, but tasty-looking nonetheless), the wheels on classic convertibles sported conchas and even the typically eye-catching headwear of Fiesta featured a pastry-themed vibe.
The parade, which kicked off at 9 a.m. and spanned several blocks while weaving through Historic King William, also featured the familiar local high schools bands, Fiesta royalty, local organizations and pooches in their best Fiesta garb.
For a thorough look at all the street parade sights and sounds, take a tour in the video below: